Latest news from WFDF:
Mr. Pascual Guerrero, President of Executive Committee of the World Games 2013 Cali said,
"We figured we could use the World Games to promote worldwide the idea of taking responsibility for ones actions with regard the environment. "
"We are using the sport ULTIMATE as a symbol for this initiative. ULTIMATE has no referee and players have to use the principle of fair play to determine the course of the game. It makes them take resposibility for their actions. It creates an understanding of moral and ethical principles and reveals bad behaviour."
If you hadn't picked it up elsewhere, the World Games 2013 will have the theme "Fair Play for the Planet". So it looks like Ultimate will be one of the keys to marketing the sport (it also helps of course that hosts Columbia are just so damn good at the sport too!)
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